All work
Luxury Automotive · 2024
Flagship Dealership Campaign
Studio-grade vehicle films and a monthly content cadence built for a dealership group's paid social.
Video placeholderProject hero film
Business objective
Move a dealership group away from stock manufacturer footage and give them owned, recognizable creative.
Creative approach
Controlled lighting in the showroom after hours, motion-control passes on hero vehicles, and a repeatable template so every new model release slots into the same visual language.
Final deliverables
- Hero vehicle film
- Model-release template system
- Monthly inventory content
- Service department brand spot
- Vehicle photography library
Business outcome
A consistent visual identity across every ad the group runs, and a production template that scales to new models without a new concept.
Project gallery
Photography from the shoot
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Palm Desert, California · Serving the Coachella Valley