Luxury Automotive · 2025
Desert Lexus 30 Sec TV Spot
A 30-second broadcast spot for Shottenkirk Desert Lexus — luxury inventory presented with the polish the badge deserves.
Business objective
Give Shottenkirk Auto Group a Desert Lexus commercial that stands apart from manufacturer-supplied footage and speaks directly to Coachella Valley buyers.
Creative approach
We shot on the dealership lot and in the showroom, timing exteriors to late-afternoon light so the vehicles read clean and premium. The script holds one offer and one location line, and the cut moves fast enough to survive a broadcast break.
Final deliverables
- 30-second TV spot
- 15-second social cutdown
- Vertical 9:16 version
- Vehicle and showroom photography
Business outcome
Local advertising changed how the group markets: instead of leaning on national creative, they now run owned spots across broadcast and paid social that name the valley and move real inventory.
Project gallery
Photography from the shoot
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Palm Desert, California · Serving the Coachella Valley