All work
Restaurants · 2025
Chef's Table Series
An episodic food and craft series that turned a menu change into a marketing moment.
Video placeholderProject hero film
Business objective
Drive reservations for a seasonal menu launch and build a repeatable content format the restaurant owns.
Creative approach
Macro food cinematography paired with kitchen documentary coverage. Shot during real service so the energy is genuine, then cut into an episodic format that can run every season.
Final deliverables
- 4-episode series
- Dish-level social cutdowns
- Menu photography
- Reservation-page hero video
Business outcome
The format is now part of every seasonal launch and the restaurant's highest-performing organic content.
Project gallery
Photography from the shoot
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Palm Desert, California · Serving the Coachella Valley